PRODUCT DEVELOPMENT™
DESIGN
DIRECTION

Eva Zelevansky is a New York-based entrepreneur and fashion designer. Dedicated to experimental Footwear and Accessory design and research, Eva founded her private label, Zellous, in 2022. 

Born to an architect and a photographer, Eva was raised amidst blueprints and technicalities, with construction sites as her playground. This unique upbringing instilled in her a deep appreciation for creative spaces and made inventiveness an integral part of her identity.

From the heart of Louisiana to the pulse of New York City, Eva creates with the objective of exploring the state of being. Spearheading collections across luxury and streetwear brands, she guides the entire production process, infusing each collection with a sense of community and shared humanity.

With a global network of factories and partners, Eva has collaborated with fashion teams to expand product categories and build cohesive collections. She ensures that every design element is intentional, conveying a brand's core message. As her private label evolves, Eva remains a key player in the growth and development of fashion businesses.


CONTACT


EVA
ZELEVANSKY


Selects

  1. Philosophy & Process
  2. Footwear
  3. Handbags
  4. Jewelry
  5. Accessories Continued
  6. Ready to Wear
  7. Runway
  8. Photoshoots
  9. Assorted Works...



Philosphy/Process





My designs are tailored to align with a brand's messaging, whether it's a commissioned piece, seasonal collection, or a full-time project. By understanding a brand's values, my creations deliberately connect to the intended community.

With a clear understanding of my own specifications or those of another designer, I can translate a vision into a tangible product. Whether working with an in-house team or outsourcing, I effectively mobilize ateliers to meet all deadlines and manage production from inception to completion.

My goal is to direct the end-to-end processes of design and development. I prioritize team building and coordination, making sure that all aspects of the project are seamlessly integrated and executed.

Through this process, I create designs that are not only aesthetically pleasing, meeting the highest standards, but also emotionally resonant, forming a bond between individuals and the clothes they wear.



STEP BY STEP

Design
  1. Market Research
  2. Moodboarding
  3. Sketch
  4. Technical / Specifications

Sampling
  1. Line of Production
  2. Communicating Design Needs
  3. Tracking Deadlines

Production and Post
  1. Purchasing
  2. Campaigning
  3. Rollout

© Eva Zelevansky 2024Email    Instagram    Linkedin